In the world of digital marketing, content marketing is essential for the development and online visibility of businesses. Among other things, it involves producing quality content to build audience loyalty while improving SEO. At the same time, content marketing also generates potential customers. However, an international strategy presents challenges such as language barriers and unfamiliarity with foreign markets. Whitepress is a powerful tool for overcoming these drawbacks. This platform simplifies the implementation of an effective content marketing strategy on an international scale. I recently tried and tested the Whitepress netlinking platform. In this article, I'd like to share my feedback with you.
|Creation date :
|Number of Partner Sites :
|More than 38,442 websites referenced
|Price range :
|From a few dozen euros to several hundred or thousands of euros
|Possible delegation :
- Wide choice of sites referenced in over 26 countries and 30 languages
- Outsourced copywriting services for advertisers and publishers
- Quick and easy user interface for registration and operation
- Powerful internal search engine with over 20 filters
- Ability to manage international content marketing campaigns
- Detailed performance monitoring via various SEO tools
- Translations sometimes unclear in French
- Quality of writing varies according to the editors and the quality levels chosen
- Limited range of websites in certain areas
- Impossible to search for sites based on SEO keywords
- Purchase of investments in existing items in new markets not yet available
Introducing the Whitepress platform
Whitepress is a Polish netlinking and content marketing platform.. It offers a complete solution for advertisers and publishers seeking to reach diverse international markets.
It is aimed at advertisers looking to manage their netlinking and content marketing campaigns on an international scale, with over 1,200 sites referenced. Whitepress is also suitable for publishers of all types of websites. This enables it to offer a monetization opportunity, whatever the subject of their site.
For web copywriters, the platform offers outsourced copywriting services. They offer a practical solution for advertisers and publishers wishing to delegate content creation. Finally, marketing agencies managing campaigns for several customers can centralize their services via Whitepress. The platform allows them to track performance using data from various SEO tools.
Finally, Whitepress currently has 38,442 websites referencedThis demonstrates the extent of its online presence. In France alone, the site has 1,243 referenced sites. This underlines its relevance and impact on the French market. What's more, the platform encompasses an impressive linguistic diversity, with websites in 30 different languages. Internationally, the platform covers more than 26 countries.
How the Whitepress platform works
The overall operation of the platform is relatively straightforward. As an advertiser, you start by defining your requirements, whether for article writing by Whitepress or for contributions. Then you choose the publisher sites for search engine publication and place your order. You can pay by credit card or via pre-loaded credit. Whitepress takes care of traffic analysis and audience engagement, providing you with detailed tracking via the platform.
Registering with Whitepress is easy, free and fast. All you need to do is enter your country of tax residence, your e-mail address, and choose a password. Then tick the platform's three conditions, covering :
- use of the automated call system,
- and communication between you and Whitepress.
Once you've completed these steps, you'll be asked for a few more personal details. This concerns your first name, last name and telephone number. The last step allows you to choose between the type of account: publisher or advertiser. Once this is done, you can immediately start using the platform.
If you're new to SEO, Whitepress has plenty of articles to help you get to grips with the platform and use it properly.
Once you've created your account, you can launch a project by exploring the sites listed on Whitepress. To help you select the site best suited to your needs, the platform offers 20 filters for you to use. Once you've chosen a site, you can send the platform the details of the article to be written before finalizing your order.
A confirmation will be sent to you with the link confirming the publication of your article. Whitepress will check your article over the next 12 months. If the site allows it, you can even obtain visit statistics.
Integrated search engine
Whitepress stands out for its powerful internal search engine. This function enables advertisers to find exactly the sites they need from among the 60,000 sites listed. With over twenty criteria, the engine filters sites according to:
- the language
- the country
- minimum traffic
- the price
- SEO metrics
- social commitment
In short, advertisers can refine their search. Results can even be filtered to exclude sites already referenced. This is useful for diversifying backlink sources. This feature enables advertisers to target precisely the right sites, ensuring optimized sponsored content and exposure to the right audience.
Whitepress carries out in-depth audits of each site listed on its platform. This evaluation initially includes a qualitative analysis of published articles. She takes into account elements such as length, SEO optimization and engagement. Next, she conducts a technical evaluation that includes criteria such as loading speed, code quality and SEO.
A Whitepress account allows you to order items in various languages with local customer support. This simplifies the management of content marketing campaigns on an international scale, while billing is adapted to the currency of the country of registration.
Ultra-selective publisher's program
Each site undergoes a thorough evaluation, taking into account both content and technical parameters. Evaluation criteria are constantly updated to reflect industry best practice. This ensures that advertisers have access to high-quality platforms for their content marketing campaigns.
Whitepress goes beyond the simple publication of content by offering you the possibility of choosing its placement. Whether on the home page, in a newsletter, or on the publisher's social networks, the platform offers these placement options. What's more, some publishers guarantee a specific level of traffic. This offers advertisers a significant advantage.
Content creation and promotions
Whitepress offers content creation in the form of sponsored articles, optimized for search engines. They also target a specific audience. The platform takes care of putting these articles online, as well as promoting them.
Whitepress offers a referral program that allows you to generate passive income. To receive the 5% commission, registration on the platform is required. The referral link is available exclusively on a dedicated account. Once registered, you can share this link on various media such as your site, a Facebook or Instagram page. If your future referral registers on the netlinking site within 30 days thanks to your link, you'll receive a commission for the next 5 years. In the event of article placement orders, you get 5% of its expenses. Winnings can be collected upon receipt of your customer's placement order.
You can publish your articles on over 85,000 websites and blogs. You can copy and paste your existing article or order a new one from the platform's journalists and editors. What's more, you can use the search engine to find a publication and placement offer that meets your requirements, with a detailed description.
Creating sub-accounts on Whitepress facilitates the work of multi-person teams. It also enables publishers and advertisers to work together more effectively.
First, access your account settings in the user settings and click on the "Sub-accounts" tab. Click on "Add a user" and fill in the basic information about the person you wish to create a sub-account for. You have the option ofgrant rights to the "Balances" module to the new user. By slightly deepening the configurations, you can give it :
- access to income and expenses
- visibility for personal projects and sites
- the ability to receive e-mail notifications of all activities carried out in the employee panel
Then click on the "Save" button to save everything.
This sub-account also allows you toassign a person to a specific project or site. When creating a new project or adding a site, a "Website consultant" field appears. This allows you to select the person in charge from a drop-down list. For projects or blogs already added, you can make this assignment in the "Modify" tab.
Advantages & features of the Whitepress platform
Whitepress offers a number of advantages, including the ability to :
- order items centrally from several countries
- outsource copywriting with different quality levels
- view sites before you buy
Exclude domains already optimized with backlinks and track monthly campaign performance with Ahrefs, Moz and Majestic SEO. The platform also offers filters to refine the selection of sites and realizes a pre-order micro-audit. What's more, it lets you search for partners by keyword.
Advertisers have total control over their orders. They have access to a vast network of partner sites in various countries and languages, including National Geographic, Elle and Boursorama. They can also delegate content creation and easily select the best sites via an advanced search engine. They can also validate articles before publication. They can also track the performance of sponsored content.
For publishers, Whitepress offers the opportunity to monetize their traffic by writing or publishing sponsored articles. Registration also enables them to :
- Expanding our international customer base
- Free pricing
- Refer the site to the platform to obtain orders
- Diversifying revenue sources
It also offers quality control, making it possible to be both publisher and advertiser with the same account. Payments can be made per item or via account credit, and the platform automatically verifies the presence of items purchased online for one year.
Whitepress has a few areas for improvement, including sometimes unclear French translations. The quality of the writing also varies from one editor to another, as do the quality levels chosen. In some areas, the website offering is still limited compared to other national platforms. And this despite the emphasis on international campaign management.
On the other hand, site search based on SEO keywords is not possible, but it can be performed based on tags. Currently, the purchase of placements in existing articles in new markets is not available. However, according to its developers, this feature is in the pipeline for the coming year.
Sell links on the platform as a publisher
If you're considering selling links or articles on Whitepress as a publisher, you'll benefit from a number of advantages. These include stable revenues and transparent collaboration with the platform. This approach ensures that your work is trusted and valued. As a result, Whitepress gives you the peace of mind to concentrate on your sales. To get started, all you need to do is register and provide details of your site, such as its address and theme, as well as the offer you're proposing.
Details and how to buy as an advertiser
Rates by site
When you consider buying links or sponsored articles as an advertiser on Whitepress, rates vary from a few dozen euros to several hundred or even thousands of euros.
Costs per item generally depend on :
- country and language,
- influence of the sites,
- the length of the article,
- of selected options,
- and their SEO KPIs.
So, before placing an order, it's essential to check these criteria. Personally, I consider the value for money to be reasonable. Indeed, it offers flexibility in the delegation of copywriting.
Proposed price plans
Whitepress also offers a "Starter" package for content marketing at a cost of $49 per month. This offers several features to get you off to a good start on the platform. For SMEs, the "Standard" package at $19 per month may be a more suitable option.
As for the "Lite" plan, it's suitable for freelancers or small teams on a limited budget. It costs $20. The "Free" plan is designed for those wishing to test the platform before taking out a paid subscription. Although it offers limited functionality, it allows you to explore the platform's capabilities without any financial commitment.
Whitepress offers copywriting services with prices varying according to text type, theme and length. For a basic text of 1000 characters, the rate is €9.50, with guaranteed delivery within 3 working days. If you opt for a general article of 2000 or 2500 characters, the cost is €25. A more detailed article of over 3,000 characters costs €38. Premium content with images and screenshots costs 124€. In all cases, the content is written by a journalist or industry expert.
The Premium Plus item, priced at €185, offers substantial scope with a character count ranging from 8000 to 12000. Delivery takes up to 7 working days. The theme of this article is specialized, requiring extensive research. The offer also includes archive photos and screenshots to enrich the content.
Summary: opinion on the platform
After several months of using this platform, my opinion is decidedly positive. The Whitepress team has demonstrated a real understanding of users' needs, offering content creation and a network of international partner sites. Navigating the site allows you to find the best media for promoting your site. What's more, the quality/price ratio is exceptional, with the platform even offering ancillary services for SEO beginners. Although there is still room for improvement in terms of translations and article quality, Whitepress is proving to be a relevant solution for centralizing and simplifying international content marketing.
Publishing an article on a well-known website has the advantage of boosting brand or product awareness. In addition to increasing traffic through the promotion of quality articles, this approach helps to establish professional relationships. If you're planning to launch new products, specialized websites are the best way to promote them.
Finally, publishing on reputable sites gives you the opportunity to acquire quality backlinks. This helps improve your search engine positioning. It's also an effective approach to strengthening your brand's digital PR campaigns.
To see the WhitePress website: https://www.whitepress.com/